On-Demand digital printer Editorial Renuevo has discovered success in a lucrative niche market. With success comes growth, something company CEO Borden Newman has handled adeptly since starting the Fresno, California business in 2011. As the business flourished, Newman reinvested in capital equipment purchases. Keeping pace with the work is challenging, but the back end of the operation is running smoother since the installation of a new Colter & Peterson Saber® 45” paper cutter with Microcut® in late January.
“Most of our production is paperback books for multi-level companies like Amway, with motivational, inspirational and adult education themes,” said Newsman, who ran his own publishing company in Bolivia, South America for 13 years. “We are a one-stop shop and offer many print services, everything from flyers and posters to translation services and event tickets with sequential numbering. We have national and international customers, and 85% of our business is for the Hispanic market.”
Editorial Renuevo gets its name from a Bible verse. Renuevo means renewal, symbolic of the type of books it produces. Newman employs 11 people and the company has been anchored in the same 11,000 square-foot location on Fresno’s west side since 2013. But space is getting tight. Newman started with one Konica Minolta press; he now has eight and they are used mostly to print book covers. That’s because his new Oce VarioPrint 6000 sheetfed digital press is pumping out work 24/7.
“Since we are an on-demand shop, we print between as few as 10 and as many as 20,000+ copies per job. We do a Book of the Month program that prints 23,000 for the Spanish edition and another 3000 in English. We work 8-hours, five days a week, but sometimes run a second shift and may add a graveyard shift when really busy. The Oce runs work by itself overnight. Our typical turnaround is less than 24 hours, and we often print and ship the same day.”
Newman is so impressed with the Oce press that he’s contemplating buying a second unit. His desire to continue buying new equipment is what led him to buying the Saber paper cutter from Colter & Peterson, North America’s largest independent distributor of paper cutters and paper handling equipment.
“We outgrew the paper cutters we had,” he recalls. “Previously, we bought used equipment and first had a POLAR 76. It worked well for our 12” x 18” standard paper size. Next was a POLAR 78. It was a bit newer but we had a lot of problems with it. I even considered buying a Chinese guillotine.
“By the time I met Bruce Peterson at Graph Expo last September, I knew I didn’t want a used machine. I wanted one that was precise with tight cutting tolerances. I did some research after the show and asked some dealers I knew for their opinion. They all recommended the Saber. I got a great deal and Bruce took the POLARs off my hands in a trade.”
Since Editorial Renuevo cross-trains staff, five operators know how to run the Saber cutter. It also helps that C&P provided what Newman described as excellent training during installation. And, the cutter is equipped with the Microcut automated back gauge system, which improves speed and efficiency by memorizing all cutting sequences. The user-friendly, 15” touch screen control panel lets operators position the blade to make highly accurate cuts within 1/64”.
“Microcut is very easy to understand,” informed Newman. “The first blade didn’t last long before going dull, but that’s the only issue we’ve had with the Saber. Our operators like the design, how the blade hangs and how easy it is to change the blade.
“The technician C&P sent was very good. He did a great job training my guys and offered practical advice,” summed up Newman. “We sometimes get backlogged with work to cut but the Saber is doing the job. I’m so impressed I may have to call Bruce and get another one. When a machine works well, I like having a second for the redundancy so we can get more work done.”